School public relations for student success

Publication date 2009 Topics Schools -- Public relations, Communication in education Publisher Thousand Oaks, Calif. : Corwin Collection internetarchivebooks; printdisabled Contributor Internet Archive Language English Item Size 369.2M

xiii, 165 p. ; 26 cm

Includes bibliographical references and index

1. The High Stakes of School PR: Student Success -- 2. Understanding How PR Serves Your Students and Schools -- 3. Defining Your School PR Needs -- 4. Organizing Your School PR Efforts -- 5. Getting Useful School PR Research -- 6. Creating Goodwill Ambassadors for Your School -- 7. Achieving School PR Success: Employees -- 8. Achieving School PR Success: Parents -- 9. Achieving School PR Success: Students -- 10. Achieving School PR Success: Volunteers and Other School Visitors -- 11. Achieving School PR Success: Diverse Audiences -- 12. Achieving School PR Success: Seniors -- 13. Achieving School PR Success: Businesses and Vendors -- 14. Achieving School PR Success: Community Leaders -- 15. Creating Your School PR Messages and Content -- 16. Delivering Your School PR Messages and Content: In Print and Online -- 17. Delivering Your School PR Messages and Content: In the News Media -- 18. Delivering Your School PR Messages and Content: In Person -- 19. School PR: How You Can Make a Difference Now -- School PR Resources

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